PALERMO CAMPAIGN

For this swimwear campaign, we traveled to the stunning coastlines of Palermo, Sicily, to capture the essence of relaxed Mediterranean lifestyle. The rugged rocks, sun-drenched beaches, and gentle waves provided the perfect backdrop, allowing our designs to stand out against the natural beauty of Sicily. Inspired by a timeless European aesthetic, we aimed to create a look that combines sophistication with the laid-back vibe of beachside life. Between shots, we embraced the Italian way—sipping espressos under the warm sun, letting the charm and leisurely pace of Sicily seep into every moment.